• JNL-2011-26
• August 1, 2011

The Japan Automobile Manufacturers Association, Inc. (Chairman: Toshiyuki Shiga) has finalized a series of joint initiatives with the Rinkai Fukutoshin Machizukuri (Tokyo Waterfront Community Development) (Chairman: Hisashi Hieda) Council to attract visitors and generate excitement for the 42nd Tokyo Motor Show as below.
We anticipate synergistic effects with this collaboration, such as stimulating the Tokyo waterfront area surrounding Tokyo Big Sight, which is the Tokyo Motor Show venue, and improving services for show visitors.

Outline of Main Collaborative Initiatives　　*Subject to change

Cooperation for announcements to attract visitors

Four types of welcoming posters in response to the Tokyo Motor Show are to be posted at facilities of companies that are members of the Machizukuri Council Board.

• 2nd week of August
• 2nd week of August
• about 1 month before open
• right before, during show

The poster data

Measures to generate excitement through collaboration

• Kids’ workshop at Panasonic Center
  On Saturdays and Sundays during the Tokyo Motor Show, a children's program will be conducted at Panasonic Center Tokyo as part of the organizer theme project "SMART MOBILITY CITY 2011 (project about next-generation automobiles and the social systems with which they interact)." This will consist of a hybrid car workshop, with details to be announced this fall on the Tokyo Motor Show official website.
• Lighting of LED illumination
  Between Rinkai line Kokusai-Tenjijo station and Tokyo Big Sight (East Promenade)
• Implementation of Stamp-Rally and more
  Original stamps will be placed in front of stores/restaurants and facilities that are members of the Machizukuri Council. When a designated number of stamps are collected, visitors can receive a commemorative gift at the Tokyo Motor Show venue.

Measures to encourage Tokyo Motor Show visitors to circulate around the Tokyo waterfront area

• Discount coupons that can be used at neighboring commercial facilities and restaurants will be printed in the "Tokyo Motor Show News," a daily information publication that provides exciting information about the Tokyo Motor Show and venue guide.
• Free shuttle bus operation
  For show visitors between the Aomi temporary parking lot and Tokyo Big Sight

For inquires, please contact:

Tomohiro Yoshida, Tokyo Motor Show Office, Japan Automobile Manufacturers Association, Inc. TEL: +81-3-5405-6127 E-mail: tyoshida@mta.jama.or.jp

Reference

About the Rinkai Fukutoshin Machizukuri Council

The Rinkai Fukutoshin Machizukuri Council (http://www.seaside-tokyo.gr.jp) was established in 1997 for the objective of creating an all-encompassing and high-quality urban environment and ensuring its enduring growth by addressing various development issues in partnership with the Tokyo Metropolitan Government and 49 development groups (Chairman: Hisashi Hieda, Fuji Television Network, Inc.)

Machizukuri Project Executive Committee/Event Working Group Tokyo Motor Show Board

List of 18 participating companies and groups (no particular order)
Fuji Television Network, Inc., Tokyo Humania Enterprise Inc. (Hotel Nikko Tokyo), Tokyo Bay Ariake Washington Hotel, Grand Pacific Le Daiba, Ltd, Hotel Sunroute, Mitsubishi Jisho Retail Property Management Co., Ltd. (Aqua City Odaiba), Sumisho Urban Kaihatsu Co., Ltd (Decks Tokyo Beach), Mori Building Co., Ltd. (Venus Fort), Panasonic Corporation (Panasonic Center Tokyo), Tokyo Waterfront New Transit Yurikamome, Tokyo Waterfront Area Rapid Transit, Inc., Tokyo Metropolitan Government Bureau of Port and Harbor, Tokyo Teleport Center, Inc., Tokyo Rinkai Holdings, Inc., Tokyo Port Terminal Corporation, The Japanese Foundation for the Promotion of Maritime Science (The Japanese Foundation for the Promotion of Maritime Science), The National Museum of Emerging Science and Innovation (Miraikan), Tokyo Big Sight Inc.